Creating good content requires a level of creativity, commitment, and a wealth of knowledge in your chosen topic. It requires you to be resourceful and insightful as most users want to learn something new from your content. Here, I’ll discuss some strategies for you to grow your audience and ways you can increase engagement.
Choose the right sword. Today, there are hundreds of ways to choose a platform to share your ideas. From YouTube, Instagram, Facebook or even Snapchat. The platform you use can impact the audience you want to attract. For example, Snapchat appeals to a very young audience starting from middle school and forward. The way Snapchat displays content demonstrates the new generation of users that likes to engage with content.
Align your interests with your content. If you’re genuinely interested in the topic, the more likely you’ll feel motivated to go the extra step in delivering excellent content. Remember, you will be spending a considerable amount of time crafting your masterpiece. So make sure it’s something you feel excited about sharing with your audience.
Focus on your strengths. Now that you’ve found a platform and interest to focus on. It’s best to find a form of channel to express your creativity. For example, if you know writing isn’t your strongest quality, then blogging might not be the best choice for you. But if you’re a visual person, then you can try designing, photography, or even video editing. There’s no one size fit all when creating content, but finding which one you enjoy the most will help you create more good content in the future.
Remember, most users look for content that helps them broaden their perspective. So being insightful is key to creating value for users. Being entertaining is also very useful. You want your users to spend time with you, so adding in your personality helps connect users in a personal tone.